Many people today are committed to protecting the environment today. Choosing to use brochure printing that is eco friendly enhances the image of your business in the eyes of many customers. Printers are falling in line with the desire of their customers for greener processes with less toxic waste. The developments in the industry from an industrialized to a more computerized process have already created many positive changes along these lines.
Marketing brochures are a tangible product, and it is often the little details which make all the difference. Many companies prefer to design their own brochures today, using software that is readily available. However, printers often offer a consulting service and have many valuable suggestions on design as well as what paper and type of finish to use for maximum impact. For example, using an embossed recycled paper and rounded corners may be suggested.
When deciding on printing, a reputable company with a good track record should be chosen and in this case, one with environmental certification is best. All printers use different equipment and so it also important to check if they have the right presses, folding and binding machines to offer you what you need. Just because you have decided to go the environmentally friendly route does not mean that you have to put up with inferior quality.
Many printers have online websites and it is easy to compare what is offered. The whole process can be completed online, from getting a quotation to receiving the finished product. The logistics of distributing material is a job in itself, and some companies offer in-house mailing services so your brochures can reach clients looking just as good as they do when they leave the presses.
There are many different choices today when it comes to recycled paper. You may go for a paper that consists of 100 percent consumer waste for great recycled appeal. The range has increased as the demand grows, offering anything from an embossed look to an elegant silk finish. Your choice will depend on which paper best suits your design style.
Vegetable-based inks are being used by many printers today as a substitute for petroleum-based inks. Soy is popular because it is very stable and carries solid pigments well but most manufacturers today use a blend of ingredients. The products are non-toxic and easy to clean and re-use.
Cost is another important factor that has to be considered. There are costs involved in going green including getting certified, using the latest technology to minimize waste, using recycled paper and vegetable inks. However, as the demand for green services grows, so costs are becoming more competitive.
Choosing to have brochures printed by an environmentally friendly printer means that you can make your contribution to the green effort and market your business effectively at the same time. There is no reason to sacrifice quality to do so if the right printer is chosen. Recycled paper and vegetable-based inks are no longer inferior to conventional materials. You can expect the best and your current and prospective customers are sure to be impressed.
Marketing brochures are a tangible product, and it is often the little details which make all the difference. Many companies prefer to design their own brochures today, using software that is readily available. However, printers often offer a consulting service and have many valuable suggestions on design as well as what paper and type of finish to use for maximum impact. For example, using an embossed recycled paper and rounded corners may be suggested.
When deciding on printing, a reputable company with a good track record should be chosen and in this case, one with environmental certification is best. All printers use different equipment and so it also important to check if they have the right presses, folding and binding machines to offer you what you need. Just because you have decided to go the environmentally friendly route does not mean that you have to put up with inferior quality.
Many printers have online websites and it is easy to compare what is offered. The whole process can be completed online, from getting a quotation to receiving the finished product. The logistics of distributing material is a job in itself, and some companies offer in-house mailing services so your brochures can reach clients looking just as good as they do when they leave the presses.
There are many different choices today when it comes to recycled paper. You may go for a paper that consists of 100 percent consumer waste for great recycled appeal. The range has increased as the demand grows, offering anything from an embossed look to an elegant silk finish. Your choice will depend on which paper best suits your design style.
Vegetable-based inks are being used by many printers today as a substitute for petroleum-based inks. Soy is popular because it is very stable and carries solid pigments well but most manufacturers today use a blend of ingredients. The products are non-toxic and easy to clean and re-use.
Cost is another important factor that has to be considered. There are costs involved in going green including getting certified, using the latest technology to minimize waste, using recycled paper and vegetable inks. However, as the demand for green services grows, so costs are becoming more competitive.
Choosing to have brochures printed by an environmentally friendly printer means that you can make your contribution to the green effort and market your business effectively at the same time. There is no reason to sacrifice quality to do so if the right printer is chosen. Recycled paper and vegetable-based inks are no longer inferior to conventional materials. You can expect the best and your current and prospective customers are sure to be impressed.
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