Saturday, March 28, 2015

3 Reasons Tumblr Matters For Online Marketing Companies

By Arthur Williams


Online marketing companies, believe it or not, can direct your attention to the website known as Tumblr. While it may not be as prevalent as something like Twitter, for example, the microblogging website in question has more than its fair share of advantages. It's just a matter of knowing how a website like this can be used. Before anything else, I believe that it's important to talk about the broad audience that Tumblr can rightfully boast about.

I liken Tumblr to an entertainment platform, more than anything else, which definitely allows it to be separate from platforms like Twitter and Facebook. As a result, it's easy for a wide demographic to become involved in this website, meaning that different backgrounds and beliefs can come together to create something special. How, exactly, can Tumblr be used for tangible success amongst online marketing companies? According to firms like fishbat, these are 3 pointers not to be overlooked.

Tumblr, for those who do not know, can be used across different platforms. Yes, the actual website accessed via computers is strong, but does this necessarily mean that such a tool is the only one to utilize? Tumblr has its own mobile app to consider as well, which works relatively well across tablets and phones alike. If you require accessibility to the utmost degree, Tumblr is not much different from other social media platforms in this regard.

What about the appropriate times to post on Tumblr? I believe that it's important to focus on evenings and weekends, as far as this website is concerned, since a great majority of users are those who are still in school or work long hours. They may not be able to come across your posts so easily when they are busy taking care of their responsibilities. Try to focus on ideal times for posting, as this will only create more success, for you, on Tumblr.

Finally, please make use out of relevant hashtags. Not unlike Twitter, the goal of Tumblr hashtags is to make your posts searchable, which is what ultimately leads to awareness for new companies. Without these, unless you have a solid audience set in place, chances are that you won't be able to make the kinds of strides on Tumblr that you would like. As long as this is done, there's no doubt that the microblogging mogul will be that much more influential.




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