Wednesday, July 6, 2016

How To Choose An Option For Brochure Printing That Is Eco Friendly

By Christopher Bailey


The impact of a business on the environment should be an important consideration for any entrepreneur. The printing industry is one of those that have come under intense pressure to make adjustments in various process which have traditionally resulted in environmental degradation. Customers are increasingly becoming more concerned and are now expressing themselves by opting for products causing the least damage to the environment. There are a number of ways through which brochure printing that is eco friendly can be achieved.

For a pre-existing business, the first area which requires to be re-evaluated seriously is the type of ink used in producing the brochures. Most traditional ink types are manufactured from petroleum based products. When they disintegrate in the environment, they lead to formation of volatile organic compounds which in turn form smog, an environmental and health hazard. Vegetable-based inks which are free from these compounds are now available in the market.

The other area which a business needs to consider carefully is the type of paper being used in the form. The two main options that exist are virgin and recycled paper. Virgin paper is that which is derived from trees directly which means it is a direct contributor of deforestation. As the name suggests, recycled paper is derived from paper which has been used before.

Use your water efficiently to conserve this important natural resource and to minimize operating costs. Recycling of water is one of the ways through which this can be achieved. Research shows adequate recycling may reuse as much as 65% of water running through the first cycle. It is also important to properly treat the effluent before you release it into a water reservoir.

Fossil fuels are the commonest source of energy. Unfortunately, these sources are associated with a high level of emissions into the atmosphere. Every effort should be made to replace these sources with renewable types of energy. Make sure the equipment being used in your firm gives you the maximal output for each unit of energy used.

There are two main printer types one can choose from. The analogue printer has been in existence for many years. While the cost per page is quite low, other costs such as those associated with making printing plates eventually inflate it. The digital printer is fairly new and is quickly replacing the analogue type. In spite of the higher per page printing cost, the quality of brochures is better.

Create a design which makes use of as very little paper as possible. You will achieve this by ensuring only the important information is captured on the brochure and any additional details are referenced. The benefits of such a design are two: a reduction in the cost of production and a lower demand for paper.

The implementation of a brochure printing process that is sustainable involves all the areas of the supply chain. This ranges from the supplier to the end consumer and any other intermediaries. The objective should be to reduce wastage along this chain and to minimize environmental degradation.




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