Thursday, September 22, 2016

Locating A Conference Keynote Speaker

By Patricia Stewart


Depending on the type of event, speaking engagements can be short and to the point or lengthy. For example, a conference keynote speaker associated with a development or engineering firm in Columbus, Ohio might need longer than someone speaking to a social group. In either case, it is important to select an individual with a great deal of knowledge in the related area.

While social groups often focus on lifestyle based themes and materials, businesses and schools often focus more on one particular aspect. As most of these type events have a main theme, it is important to invite a speaker with extensive knowledge in the area. Otherwise, the initial address may simply welcome attendees to the event along with brief workshop descriptions and scheduled activities.

In addition, the individuals invited to speak often have different backgrounds. For example, someone speaking at a social conference is going to highlight information related to the organization such as those who have made a difference in the past. Whereas, a company or school is most likely going to want to invite a well known activist, entertainer or employee who can speak on a specific theme or aspect as related to the event.

While there can be a variety of formats, generally the keynote address is penned as a speech. A speech which provides detailed information on the history of the company or organization, any awards received and other information. Most often, the speaker will also provide a short presentation and description of the overall event along with any associated activities or workshops.

Ultimately, the goal of most keynote addresses is to create a larger umbrella or idea. In some cases, such as at literary festivals, it will be authors or others who fill these slots. Whereas, in politics, it is often the candidates who host town halls or other small speaking engagements in which the candidates or campaign staff provide the keynote.

While often different from social gatherings, most events use a similar format. One of the only difference being the size of the location where the event is being held. For, these events can be held at convention centers, hotels, schools and universities. Most often, the location is based on expected turn-out and amenities. As such, while a bisexual conference may be held at a large hotel, a business conference may be held at a convention school and an educational or political event at a local university.

While a keynote address can be provided by anyone with knowledge in a specific area, many well educated people also speak at graduation ceremonies from middle-school through college. There are also community colleges and universities who have ongoing programs which invite speakers to address students and community members throughout the academic year. For example, Felonius Monk and other activists spoke to the Humboldt State University students, faculty, staff and community members at a local forum as part of the 2016 entertainment schedule.

Most often, at the end of the event, attendees will be asked to complete a survey. If asked to do so, it is important to provide feedback in all areas requested. For, the organizers often use this information to highlight changes which are needed to enhance and improve future events.




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