Sunday, December 24, 2017

Long Island SEO: 4 Steps Toward Becoming A Better Writer

By Rob Sutter


Writing is one of those crafts that people continually develop, regardless of how knowledgeable they believe they are. This is especially true when you throw search engine optimization into the mix, as there are other requirements to be met. If you find yourself struggling with your Long Island SEO writing, there are numerous ways to improve it. Here are just 4 that will prove themselves to be useful in the long term.

If you'd like to become a better writer, from a search engine optimization perspective, proofreading is essential. You shouldn't let your work go out unless it's checked. Make sure that there are no spelling or grammatical errors. Furthermore, use a word document attachment like Grammarly in order to draw attention to errors you may not have considered otherwise. When it comes to writing, even the smallest mistakes count.

Next, exercise self-control when including keywords. These terms are important to reputable companies such as fishbat.com, as they are responsible for the improvement of rankings in the long term. However, if they're simply included for the sake of being present, they won't have much of an impact. Search engines have zero tolerance when it comes to spam. Careful keyword implementation matters and no Long Island SEO specialist will disagree.

It's also worth noting the importance of original content, as it will be picked up by search engines more than duplicate content. Let's say that, for the sake of argument, that you're a business owner that specializes in health food. If you simply copy and paste nutritional information that can be easily found online, your site won't rank. In fact, its current rankings may be hindered, meaning that your focus should be on creating original work that has undeniable quality.

Fourth, always write with your audience in mind. While it might have been suitable to create content for search engines in the past, this logic has long since died out. Instead, content should be geared toward readers. When they are engaged by the content they read, they stick around sites longer, which goes a long way in terms of bounce rate, traffic, and rankings alike. Simply put, you should never create content for machines if you wish to rank.




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