If you've got a knack for writing sales copy and want to make some extra income without going into an office every day, there are business websites that could use your services. You could market those services to the supplement industry and become a natural health copywriter. To do the job well, and increase your client base, you have to learn everything you can about what the motivation is behind the purchases supplement consumers make.
First you have to figure out who these consumers are. You may have to dig into the demographics to do the research. It could be that there are multiple profiles who are interested in these products for a variety of different reasons.
You should check out blogs where users are describing the health regimens they follow and what benefits they believe they get from those regimens. If you have a client in this field, it's possible that some research has already been done in the form of surveys. If your client is willing to share the information, you will be ahead of the game.
Good copy is always conversational. You have to write the way you talk to friends and colleagues. The language needs to be straightforward and easy to understand. You don't want to sound preachy or superior. Good writers break the rules of sentence structure all the time. You can do this, without abandoning good grammar, in a way that gets your point across.
You have to get into the mind of your target audience. You must find out what their concerns are. You need to know what kinds of problems they have so you can address the solution. The product or service you are writing about is the solution to their problems. It is your job to tell them why and convince them it is important for them to act.
You should not underestimate the importance of great headlines. You should craft this copy carefully experimenting with different words and phrases to find the most compelling. You can be marketing the greatest product in the world, but it won't make any difference if the headline doesn't compel your reader to stop and learn more about it.
Second in importance to the headline is the first sentence of the text. Once you have gotten the reader's attention with the headline, you don't want him to lose interest with a complicated introduction. You must use straightforward language and offer solid information. The first sentence should tell the reader you understand the problem. The text that follows must explain how you're going to solve it.
Don't make outrageous claims you can't back up. When you are writing about things like supplements, the reader is going to be looking for legitimate proof of the benefits. Testimonials are fine, but not sufficient to compel the consumer to buy. Scientific studies and other evidence, presented in a realistic manner, can tip the scales enough to convince your reader to purchase.
First you have to figure out who these consumers are. You may have to dig into the demographics to do the research. It could be that there are multiple profiles who are interested in these products for a variety of different reasons.
You should check out blogs where users are describing the health regimens they follow and what benefits they believe they get from those regimens. If you have a client in this field, it's possible that some research has already been done in the form of surveys. If your client is willing to share the information, you will be ahead of the game.
Good copy is always conversational. You have to write the way you talk to friends and colleagues. The language needs to be straightforward and easy to understand. You don't want to sound preachy or superior. Good writers break the rules of sentence structure all the time. You can do this, without abandoning good grammar, in a way that gets your point across.
You have to get into the mind of your target audience. You must find out what their concerns are. You need to know what kinds of problems they have so you can address the solution. The product or service you are writing about is the solution to their problems. It is your job to tell them why and convince them it is important for them to act.
You should not underestimate the importance of great headlines. You should craft this copy carefully experimenting with different words and phrases to find the most compelling. You can be marketing the greatest product in the world, but it won't make any difference if the headline doesn't compel your reader to stop and learn more about it.
Second in importance to the headline is the first sentence of the text. Once you have gotten the reader's attention with the headline, you don't want him to lose interest with a complicated introduction. You must use straightforward language and offer solid information. The first sentence should tell the reader you understand the problem. The text that follows must explain how you're going to solve it.
Don't make outrageous claims you can't back up. When you are writing about things like supplements, the reader is going to be looking for legitimate proof of the benefits. Testimonials are fine, but not sufficient to compel the consumer to buy. Scientific studies and other evidence, presented in a realistic manner, can tip the scales enough to convince your reader to purchase.
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