Forever Living business-builders: Do you want to know what it takes to become a top 3% earner?
If you want to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
You've got to learn to acquire customers and business partners the way nearly all legitimate businesses do: through marketing!
Here are 3 ways top earners dominate today:
- Market Effectively
Like any established business, you must market to generate sales. Network marketers in companies such as Forever Living are taught a lot about how to network, but almost nothing about how to market.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. These are just marketing tools, and some are not very effective. Rock-solid marketing consists of a few elements:
Target The Right People: Who is your target market for your Forever Living opportunity? Entrepreneurs? People who are in dire need of money? I recommend you target other network marketers who are looking for a better way to build their business. These people understand the business model and won't ask silly questions such as, Is this a pyramid? People in network marketing have signaled they are willing to put a monthly product purchase onto their credit card.
Adopt A Compelling Position: A lot of other people promote Forever Living too. What do you have to offer that's different from everyone else? You must define and communicate a differentiated value proposition.
Promotion Strategy: Once you run out of friends and family to prospect into your Forever Living business, how will you generate leads? Use a proven online marketing system that teaches strategies to generate leads online.
Follow-Up: You must follow up with all your leads. Use an automated email system, combined with live phone calls, to build rapport with and close sales.
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in opportunities like Forever Living are taught to keep their business-building activities extremely simple and duplicable by others Marketing Is More Critical Than Duplication People in network marketing companies such as Forever Living are told they need to keep everything they do simple so people in their Forever Living downline can duplicate these activities.
Does this keep everything duplicable strategy actually work? For a very small percentage of marketers, this strategy is effective. But for the masses of network marketers in companies like Forever Living, keeping all the activities in their business simple will NOT necessarily promote duplication.
To prove this to you, look at these stats:
- Only about 1 in 5 people in your Forever Living downline will sponsor anyone else.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- The remaining 80% of your Forever Living downline won't ever do a darn thing.
The keep-everything-duplicable strategy that network marketers in Forever Living are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
Keeping everything you do duplicable will NOT maximize your Forever Living income and it also creates problems few talk about. The most popular tactic to keep things simple is warm market recruiting, making a list of friends and family and then prospecting them to try to get them to join Forever Living.People promote this strategy not because it's the most effective tactic, but because it's the simplest.
This strategy can actually lead to people quitting Forever Living. After a person runs out of friends and family to talk to about their Forever Living business, they often get frustrated and quit the business because they literally have NO IDEA how to do the one thing that can bring in new reps like clockwork, day in and day out: marketing and advertising. The other problem warm marketing recruiting creates is the strategy can push away the best prospects. Ideal prospects for a Forever Living business, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. Many professionals want to protect their reputation and do NOT want to introduce their friends and colleagues to an opportunity that they just got started with such as Forever Living.
So should you begin by approaching friends and family about your Forever Living business? Sure. But you must learn to market in order to build a real business because you WILL run out of leads. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn to market online and you can grow a Forever Living business with less duplication, while you attract higher caliber prospects into your business. If only a few high caliber team members learn to market Forever Living online, you could build a very large Forever Living organization.""
- Network With Like-Minded People
Building a Forever Living business is unlike having a job. Rather than depending hopelessly on a job to make you rich, you're building a long term enterprise.
After a while, almost no one is going to understand what the heck you're doing. Here's the sort of nonsense you'll hear:
- So how's the business? You get rich yet?
- When are you going to stop wasting your time on that silly thing?
- You'll never make any money doing that!
This is employee mindset. Under no circumstances should you let these type of comments influence your resolve. Do not discuss your business with these types of people. You'll feel more confident and get fewer hassles.
Go and connect with other networkers. Attend regional and national training events for Forever Living reps. Seek out and meet some of the top earners in your Forever Living opportunity or other companies. They are often energetic, support people.
Use Facebook to connect with networkers. Don't even mention Forever Living to them, unless they ask what you promote. Keep it real, and just have conversations. Your income is going to be the average of the 5 people you spend time with the most. Choose your friends wisely!
If you want to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people - not merely a handful of friends, family members and people you know.
You've got to learn to acquire customers and business partners the way nearly all legitimate businesses do: through marketing!
Here are 3 ways top earners dominate today:
- Market Effectively
Like any established business, you must market to generate sales. Network marketers in companies such as Forever Living are taught a lot about how to network, but almost nothing about how to market.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. These are just marketing tools, and some are not very effective. Rock-solid marketing consists of a few elements:
Target The Right People: Who is your target market for your Forever Living opportunity? Entrepreneurs? People who are in dire need of money? I recommend you target other network marketers who are looking for a better way to build their business. These people understand the business model and won't ask silly questions such as, Is this a pyramid? People in network marketing have signaled they are willing to put a monthly product purchase onto their credit card.
Adopt A Compelling Position: A lot of other people promote Forever Living too. What do you have to offer that's different from everyone else? You must define and communicate a differentiated value proposition.
Promotion Strategy: Once you run out of friends and family to prospect into your Forever Living business, how will you generate leads? Use a proven online marketing system that teaches strategies to generate leads online.
Follow-Up: You must follow up with all your leads. Use an automated email system, combined with live phone calls, to build rapport with and close sales.
- Marketing Is More Critical Than Duplication
Traditionally, network marketers in opportunities like Forever Living are taught to keep their business-building activities extremely simple and duplicable by others Marketing Is More Critical Than Duplication People in network marketing companies such as Forever Living are told they need to keep everything they do simple so people in their Forever Living downline can duplicate these activities.
Does this keep everything duplicable strategy actually work? For a very small percentage of marketers, this strategy is effective. But for the masses of network marketers in companies like Forever Living, keeping all the activities in their business simple will NOT necessarily promote duplication.
To prove this to you, look at these stats:
- Only about 1 in 5 people in your Forever Living downline will sponsor anyone else.
- Of those that do sponsor people, most will only sponsor 2-3 people total.
- The remaining 80% of your Forever Living downline won't ever do a darn thing.
The keep-everything-duplicable strategy that network marketers in Forever Living are taught (like some ancient gospel) actually only causes 20% of the people to sponsor anyone...and they tend to sponsor a tiny number of people!
Keeping everything you do duplicable will NOT maximize your Forever Living income and it also creates problems few talk about. The most popular tactic to keep things simple is warm market recruiting, making a list of friends and family and then prospecting them to try to get them to join Forever Living.People promote this strategy not because it's the most effective tactic, but because it's the simplest.
This strategy can actually lead to people quitting Forever Living. After a person runs out of friends and family to talk to about their Forever Living business, they often get frustrated and quit the business because they literally have NO IDEA how to do the one thing that can bring in new reps like clockwork, day in and day out: marketing and advertising. The other problem warm marketing recruiting creates is the strategy can push away the best prospects. Ideal prospects for a Forever Living business, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. Many professionals want to protect their reputation and do NOT want to introduce their friends and colleagues to an opportunity that they just got started with such as Forever Living.
So should you begin by approaching friends and family about your Forever Living business? Sure. But you must learn to market in order to build a real business because you WILL run out of leads. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn to market online and you can grow a Forever Living business with less duplication, while you attract higher caliber prospects into your business. If only a few high caliber team members learn to market Forever Living online, you could build a very large Forever Living organization.""
- Network With Like-Minded People
Building a Forever Living business is unlike having a job. Rather than depending hopelessly on a job to make you rich, you're building a long term enterprise.
After a while, almost no one is going to understand what the heck you're doing. Here's the sort of nonsense you'll hear:
- So how's the business? You get rich yet?
- When are you going to stop wasting your time on that silly thing?
- You'll never make any money doing that!
This is employee mindset. Under no circumstances should you let these type of comments influence your resolve. Do not discuss your business with these types of people. You'll feel more confident and get fewer hassles.
Go and connect with other networkers. Attend regional and national training events for Forever Living reps. Seek out and meet some of the top earners in your Forever Living opportunity or other companies. They are often energetic, support people.
Use Facebook to connect with networkers. Don't even mention Forever Living to them, unless they ask what you promote. Keep it real, and just have conversations. Your income is going to be the average of the 5 people you spend time with the most. Choose your friends wisely!
About the Author:
Ricardo Interpemian has taught thousands of people how to grow businesses like Forever Living.
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